A font for a Tata Communications advertising campaign.

The Tata ‘fibre font’ was created for a campaign that went live in Silicon Valley, promoting the speed of the connections Tata Communications has to offer. This was a particular challenge as FontLab did not support floating coordinates at the time. This means all the tiny circles the font is made of would not have been displayed as perfect circles.

Therefore the headlines had to be set manually, which had the benefit that we were able to use the glow effect that is symbolising the fibre optic cable. The number of anchor points was pushing the limits of Adobe Illustrator as well. We also developed a smaller version with fewer dots that could be used on social media. An exciting project.

If you need a bespoke headline font, please get in touch!