Brand refresh for Barco Clickshare.

Clickshare is a wireless conferencing tool by Barco which enables sharing of content between screens. Previously the branding had not reflected the high price point of the products accurately. While working at McCann Enterprise, I created the guidelines and collateral for the brand refresh. The packaging is something I would like to highlight here: printed on the lid is the circle that represents the core device: the Clickshare button. The ring is then overprinted with a UV varnish. The bottom part of the box is printed with a gradient and as the top part of the box is a bit shorter, a strip of this is always visible. The client loved this design and put it into production. The packaging is now really in line with the high-end category of the products. We also created a system of graphics that can be used across a variety of touchpoints – from wall graphics to wall graphics.